MARKETING STRATEGY Case Study (Week Four)

Globalization IssuesBecause the Internet connects computers either over the world, any gyp letter that engages in electronic commerce instantly be come afters an world(prenominal) strain. When companies use the mesh to expand within the business market, they be automatically forced into operating in a world-wide purlieu. many of the issues that a company may face when it conducts business through world(prenominal) commerce are trust issues between incompatible environments, kitchen-gardening differences, and language barriers. Trust IssuesIt is important for Staples to establish trusting relationships with their international customers in order to be successful. Companies need to establish a good reputation throughout the world. They begin creating trust by ensuring that customers know who they are and that they are dependable and deliver what is diminish judgment of them as a company. Most businesses usually avow on their established brand names, and dedication to customer joy in order to build a trusting environment on the Web. Other ways to develop trust accept lend to the community in some way and providing a fusion with that community or country. Culture IssuesAn important division of business trust is anticipating how the other party to a exercise exit act in specific circumstances. Staples must be conscious of the differences in language and customs that make up the market-gardening of any region in which they intend to do business.

virtually cultures take offense to things that other countries may find undefiled for example; if advertising milk in India one would come to an end from utilizing any co! mical pictures of cow?s because it is unquiet to that ethnical environment. Web designers must be sure to analyze all avenues of each project to ensure they are not creating an offensive or unattractive web knave. Each web page should be acceptable for anyone throughout the world who result be utilizing it. Language IssuesStaples must realize... A bachelors paper! I expected more than; its all superficial. You need to look at issues minutely and consequently come up with specific strategies sooner than just verbalize cultural,legal....etc., issues. If you want to get a rise essay, order it on our website: OrderCustomPaper.com

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